Christmas can be an overwhelming time of year. With so much on our plates it can be difficult to come up with new and exciting ideas for your business marketing.
But don't fret, we've got 5 brilliant marketing ideas that can be applied to any business type or service this Christmas!
#1 Create a Gift Guide
Christmas shopping is a hectic time of year! With so many gifts to purchase and too many choices it can leave consumers feeling overwhelmed and stressed out about what to buy.
So why not make it easier for them to choose your products or services by offering a gift guide?
Create gift bundles or recommendations and make these based on a specific category or demographic, like by price bracket ("Gifts for under $25") or by age group ("Gifts for Babies"), or maybe by gender or family members ("Gifts for Her" or "Gifts for Dad").
Next, choose where you want to promote these gift guides.
Do you promote them on your website or social media as blog posts?
Or maybe as newsletter articles in your email marketing sent directly to your customer database?
Do you display these gift guides as a promotional ad on your website landing page?
Or maybe you add them as catalogue filters to your online stores?
Wherever you choose, make sure it alleviates your customer's stresses by making choices and decisions easier and simple. Inspire your audience to choose your brand over your competitors by being better at making their life easier than them!
#2 Run a Holiday Contest or Giveaway
Holiday themed contests and Giveaways are a great way to get your audience in the festive spirit!
'Tis the season of gift giving, so why not take advantage of this to grow more loyal followers and customers by running a giveaway!
Create gift bundles and build a contest around winning this gift bundle.
Maybe it might be to like and share a post or comment an answer to a particular Christmas inspired challenge (for example, "Comment your favourite Christmas Memory")?
Or maybe you might ask your customers to register their details to enter a lucky draw for the chance to win a prize?
Promote this contest / giveaway on your social media, website landing page, email marketing, newsletter, wherever you can think! Make sure you state your conditions and timeframe for the competition and you're on your way!
Christmas giveaways are great for customers that are shopping on a budget and want to win some free prizes and goodies at Christmas time! Helps build brand loyalty and following.
#3 Gift Card Promotion
Keep it simple and offer gift cards for your products and services!
For shoppers who have fussy friends or simply don't know what to get, even after you provided them with a wonderfully easy and accessible gift guide, a gift card is an equally wonderful present that attracts future customers to your business at a later time in the year!
Promote your gift card everywhere!
If you have a store, have gift cards available on display at the cashier. Run email campaigns, website landing page ads, social media posts, and even in-store posters and banners to promote your gift card.
#4 The 12 Days of Christmas Promotion
In the final 12 days until Christmas the countdown is on! Get your customers excited with 12 offers or gift ideas in the final days until Christmas.
The 12 days of Christmas promotion campaign is a very popular marketing strategy and adds exciting and inspiring variety to your e-commerce marketing.
So here's the rundown of how it works:
Make each day focus on one promotional offer -
Maybe this is a discounted product or service
Or a Buy-One-Get-One-Free Offer
Maybe it's a Christmas Giveaway
Or announcing a limited edition item
Maybe you're sharing an industry tip or fact each day
Or engaging your audience with a game or contest
Whatever you choose is up to you, but remember it only lasts for 24 hours as each day counts down until Christmas!
This will make your customers engage with your business as they get excited about your products or services and anticipate what comes next!
#5 Create Holiday Themed Packaging
Your packaging is a representation of your brand and majorly influences consumer purchasing behaviour.
Offering gift-wrapped packaging upon gift purchase creates a positive experience with your customers and eliminates another added stress for them later on.
Equally, limited edition packaging designs can be an exclusive way to spice up your brand over Christmas and encourage product purchase. Everybody loves limited time only offers!
This could look like custom designed Christmas coffee cups, wrapping paper, gift bags and boxes, or maybe this might include special gift freebies, samples or gift wrapping features like a bow or bauble - whatever you can think of, be as creative as you like!
Your customers will appreciate your enthusiasm, effort and exclusivity of holiday themed packaging!
These marketing tips are super easy to achieve, with built-in success, and will get your business and customers into the festive spirit!
If you found this article helpful give it a like, share it with your friends or leave a comment about which strategy you liked best!
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