Have you ever booked an appointment online? 👩🏼💻
How about a flight? ✈️ A hotel? 🏨 A concert ticket? 🎟 A takeaway dinner? 🥡
Been out of area and needed to google search for the nearby pub? 🍻
Local salons? 💅🏼 Or medical centre? 🏥
Have you ever browsed for clothes online? 👔
What about realestate property? 🏡
Have you ever checked out online reviews for a recommended cuisine? 🗣
Or followed an online blog? ✍🏼 - like this ;)
Have you ever needed to compare wedding venues? 💒
Law firms? ⚖️ Builders? 👷🏽♂️ Or Physios? ⚽️ to find the right one for your needs?
Ever seen an interesting ad about a business while driving home from work and were curious to learn more? 🧐
Great! 'Cause that's living in the 21st Century!
Whatever your need was, at some point you have searched for businesses, services or products online.
So making sure your business has a website - so it can be visible and accessible online - is Step 1 to marketing success!
Step 2 is making sure your website has GOOD DESIGN!
There are major benefits to having a well-designed website, that's why most businesses are increasing their digital spending on website redesign and SEO tools to stay competitive in their markets!
But what exactly are these benefits?
Let's break down the 5 benefits of good web design and maybe this just might make you consider updating your website!
1. Good Website Design Sets the First Impression.
It impacts how your audience perceives your brand and sets the tone of your brand identity.
Your brand is what other people say about your business when you're not in the room, or at least that's what Jeff Bezos says.
The reality is your brand is your business story unfolding across all your customer touch points and design is the biggest contributing factor to how it's perceived.
It takes 50 milliseconds for an online user to judge your website and first impressions are 94% designed related.
So good design is important for setting that great first impression with your customers!
2. Good Web Design Aids Your Search Engine Optimisation (SEO) Strategy.
Almost everybody's heard of SEO, but not many know how to optimise this digitally for their business.
So what exactly is Search Engine Optimisation?
SEO is the process of improving website rankings in organic (non-paid) search engine results. So basically it's what makes your page visible online to your audience.
Without proper SEO your business will be fighting an uphill battle for visibility.
SEO Tools include improving User Experience (UE), User Interaction (UI), navigational tools, interactive elements and other links and features that will increase your site's visibility and reach.
3. Your Website is the Gateway For Customer Service
If your website has poor design and your user experience is bad, then customers are going to be less inclined to return to your site.
In fact, 88% of online customers said they are less likely to return to a website after a bad experience.
And that could be simply from things like slow loading time, poor image quality, bad site navigation, too much text and so forth.
From a consumer's perspective, businesses that don't put any effort into their website design, suggest low effort in their customer service too. Whether this is true or not, this is a reputation every business wants to avoid.
4. Good Website Design Builds Trust With Your Audience.
In the opposite, poorly designed or outdated websites actually decrease a consumer's trust and devalues a company's credibility.
75% of users admit to judging a websites' credibility based on their website design.
Making sure your website layout is well-structured, your content is updated, your branding design is consistent and your communication is clear, is important for building strong customer relationships.
5. Finally, Good Web Design Creates Brand Consistency.
We mentioned this above, and we're going to mention this again: Your brand is a story unfolding across all customer touchpoints.
Making sure your brand identity is consistent across all these collaterals and touchpoints is essential for building brand trust, loyalty and awareness.
Your website is a part of your online brand identity.
Like cogs in a machine, when a part is missing or not consistent with the rest, the machine doesn't work.
Most importantly, making sure your website design is compatible across mobile, tablet and desktop versions is key!
As of 2021, 58% of google searches come from mobile devices and users spend up to 143 minutes browsing the internet on their phones vs 35 minutes on their desktop
So not only is having a website important...
Having a well-designed website is even more important...
But having a well-designed website that is compatible across mobile, tablet and desktop is critical for brand success!
That's where we can help!
Whateverworks is experienced at web design and we absolutely love doing it!
Our team of designers have helped a number of small to medium sized businesses reach their online audience, achieve their business goals and solidify their brand identity across their digital collaterals through tailored branding strategies.
A package for any budget, we help make whatever work for your business!
Get a Quote for Website Design
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