Do you want to increase your brand awareness?
Drive your audience engagement and generate greater lead conversions?
Your content marketing is important for your business!
Content Marketing is important for building brand trust, developing customer relationships and generating greater leads. It answers your audiences questions and communicates your brand message directly to your market audience.
Content Creation is top priority for 80% of marketers in 2021, with top marketers goals being to increase brand awareness, drive engagement and increase sales from content campaigns.
But how do you know if you're doing it right?
Here's 4 ways you can successfully level up your business content marketing and ensure you're content is high quality and valuable to your target market:
#1 Really Understand your Target Market
Sounds simple but so many businesses don't actually know who is it they're selling to.
Understand what your ideal customer's deepest challenges and desires are. Learn how they talk and what they need. Learn how they communicate and where is best to reach them. Is it through Instagram or through community blog forums? Use this information to speak directly to your ideal customer as if they are right in front of you!
#2 Set Specific & Measurable Goals
Set goals using the SMART principle: Specific, Measurable, Attainable, Relative and Timely, and stick to them!
Having KPI's will help you measure how successful your strategies are going and make it easier for you to adjust later on if need be.
#3 Create a Mix of High Quality Content Types
This is super important!
If you only rely on one platform, like instagram, then you're limiting your reach.
Create well-written, relevant, valuable, shareable and saveable content across a number of different platforms and mediums, like Facebook, Youtube, Blog Posts, Website, Webinars, LinkedIn, Newsletters and so much more!
This will maximise and diversify your audience reach, and drive up your engagement and brand value as your audience will see your information as widely accessible and valuable.
#4 Batch Create your Content
When creating your content, group it into periods.
As we say, "When you're on a roll, keep it rolling!"
So for example, get all your research done in one period, maybe this looks like a few hours or over a week, whichever you prefer. Then create your content designs in another period, then video content in another, then copy for all your content in another period, and so forth.
This will save you time in the long run and keep your train of thought tracking will you're in the zone!
When you're on a Roll, Keep it Rolling!
Tell us which content marketing tip you found most helpful in the comments section! Save this article for your content creation planning and share with your business colleagues!
Follow Us on Social Media
Follow our Instagram @whateverworks.studio
& Facebook @whateverworkscreativestudio
Comments